Since 2003 Korea has experienced the highest suicide rate among OECD countries. One of the societal risk factors that triggers suicide is the contagious nature of suicide. The number of public suicides soars after media reports on celebrity suicides (increased by 16.4% within just one day after the reports) while celebrity deaths by accidents or diseases have no effect on the public suicide. Further analysis reveals that female and younger subgroups are more likely to be affected by celebrity suicides. Moreover, the public reacts more strongly to suicide incidents of celebrities of the same gender and even imitates the methods of suicide used by celebrities. It highlights the significance of responsible media coverage of suicide stories to prevent copycat suicide.
